Browsing BI Open by Author "Rodriguez, Brayan"

Now showing items 1-1 of 1

Post-conflict marketing: The role of former conflict stakeholder on post-conflict product/service valuation across countries

Rodriguez, Brayan; Reinoso-Carvalho, Felipe; Motoki, Kosuke; Velasco, Carlos (Peer reviewed; Journal article, 2024)

This research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid ...