Blar i BI Open på forfatter "Remøy, Sofie"
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Do values, attitudes, and social norms play a role in younger Norwegian consumers’ intention towards fish consumption?
Kummen, Anette; Remøy, Sofie (Master thesis, 2021)Generation Z and millennials, have listed environmental consciousness as their top personal concerns. However, the theory shows that there is a gap between consumers' attitude and behavior related to behaving environmentally ...