Blar i BI Open på forfatter "Rønne, Julie"
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The value and market effects of eco-labeled products in the Norwegian grocery market - An empirical analysis
Hillesund, Aurora Schumacher; Rønne, Julie (Master thesis, 2020)The existing research on eco-friendly purchasing relies heavily on stated preferences, which are commonly measured through consumer surveys based on hypothetical market settings. In this study, we instead utilize real ...