Blar i BI Open på forfatter "Pyle, Emily"
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Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context
Pyle, Emily; Furnham, Adrian; McClelland, Alastair (Peer reviewed; Journal article, 2022)This study investigated the effects of corporate social and environmental responsibility (CSER) advertising, and programme-advertisement congruency, on advertising effectiveness. In a between-subjects design, participants ...