Blar i BI Open på forfatter "Peck, Joann"
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Does Your Demonstration Tell the Whole Story? How a Process Mindset and Social Presence Impact the Effectiveness of Product Demonstrations
Ringler, Christine; Sirianni, Nancy J.; Peck, Joann; Gustafsson, Anders (Peer reviewed; Journal article, 2023)Product demonstrations are powerful promotional tools which can vary in how they present information, either illustrating step-by-step processes, or showcasing final outcomes customers may achieve after product usage. Our ... -
Look but Don’t Touch! The Impact of Interpersonal Haptic Blocking on Compensatory Touch and Purchase Behavior
Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders; Peck, Joann (Journal article; Peer reviewed, 2019)This research investigates situations in which frontline employees deliberately restrict customers’ access to touch products on display (active interpersonal haptic blocking), and how this understudied form of sensory ... -
Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator
Luangrath, Andrea Webb; Peck, Joann; Gustafsson, Anders (Journal article; Peer reviewed, 2020)Previous research has highlighted the effects of receiving interpersonal touch on persuasion. In contrast, we examine initiating touch. Individuals instructed to touch engage in egocentric projection in which they project ...