Blar i BI Open på forfatter "Overå, Benedicte Rodahl"
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Applying the Consumer Ethnocentrism Model to Norwegian Consumers
Lundberg, Cornelia; Overå, Benedicte Rodahl (Bachelor thesis, 2020)This thesis explores Norwegian consumers perceptions towards foreign products. It specifically investigates consumers ethnocentric tendencies, which influences purchase intentions and preferences to domestic versus foreign ...