Browsing BI Open by Author "Olsen, Nina Veflen"

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Comparing internal and alliance-based new product development processes: case studies in the food industry

Olsen, Nina Veflen; Gripsrud, Geir (Journal article; Peer reviewed, 2011)

Companies may simultaneously pursue different new product development (NPD) strategies. This article reports a comparative two case design study of in-house NPD projects as well as alliance based NPD projects in a food ...
Hvordan virker samvirker?: markedsorientering og produktuvikling i norsk landbrukssamvirke

Gripsrud, Geir; Olsen, Nina Veflen (Research Report, Research report, 2001)

Offentlige myndigheter har siden 1930-årene brukt salgssamvirkene i landbruket til å ”regulere” markedene for landbruksprodukter i Norge. Landbrukspolitikken er nå i ferd med å bli mer markedsbasert, og behovet for konkurranse ...
Incremental product development : four essays on activities, resources, and actors

Olsen, Nina Veflen (Series of Dissertations;1/2006, Doctoral thesis, 2006)

Most innovations are incremental, and incremental innovations play an important role for the firm. In spite of that, traditional NPD studies most often emphasize moderate to highly innovative product development projects. ...