Browsing BI Open by Author "Nygård, Malin"
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How changes in environmental colour hue affect taste expectations, perceptions, and product preferences at different levels of attention towards atmospheric cues: A mixed experimental design
Nygård, Malin; Lie, Cecilie Løfsgaard (Master thesis, 2020)How does changes in environmental colour hue affect taste expectations, perceptions, and product preferences at different levels of attention toward atmospheric cues? Previous research has showed that environmental colour ...