Browsing BI Open by Author "Nodeland, Margrete"
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The relative impact of QR codes on omnichannel customer experience and purchase intention
Kjeldsen, Kimberley; Nodeland, Margrete; Fagerstrøm, Asle; Pawar, Sanchit (Peer reviewed; Journal article, 2023)This study explores the relative impact of quick response (QR) codes in an omnichannel customer situation. A conjoint experiment was conducted where participants (n=53) assigned scores to stimuli cards according to experience ...