Browsing BI Open by Author "Nielsen, Silje Bjørk"
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Too fast to be green? A qualitative study of young consumers behavioral patterns and attitudes towards sustainability in the fast fashion industry
Cendrowska, Natalia Anna; Nielsen, Silje Bjørk (Master thesis, 2018)Purpose - The objective of this paper is to provide a thorough analysis, with young consumers attitudes, emotions, characteristics and knowledge regarding sustainability in the fast fashion industry, and to present a ...