• Evaluating the Role of Corporate Social Responsibility, Crisis Type, and Image Repair Mechanisms on Crisis Recovery 

      Mørch, Victoria; Nævra, Martine Lindtun (Master thesis, 2021)
      No company is immune to being faced with a crisis. The crises unfold fast, with unpredictable outcomes for brand reputation and consumer perception. Having appropriate crisis response plans in place is therefore crucial ...
    • Helly Hansen 

      Truong, Trinny Vinh; Bjerkene, Ida Kringstad; Nilsen, Kristine; Fyrde, Anna Rasch; Nævra, Martine Lindtun (Bachelor thesis, 2018)
      In this thesis, we have analysed the possibility for Helly Hansen to increase sales in the Spanish market, where they are already established. Currently, Helly Hansen is operating in the professional skiing and sailing ...