Browsing BI Open by Author "Monzon, Mauricio"
Now showing items 1-1 of 1
-
Feels like home the effect of a sensory experiential set on purchase intention in a retail environment.
Silitrari, Alina; Monzon, Mauricio (Master thesis, 2019)This research is focused on the sensory dimension of experiential marketing. We argue that a brand that sells in a retail setting can improve its marketing key performance indicators by exposing its store visitors to ...