Browsing BI Open by Author "Mauseth, Marie Kristin"
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Gotta catch ‘em all: The effects of game mechanics on usage intensity and user experience in gamification
Norem, Henrik; Mauseth, Marie Kristin (Master thesis, 2019)The present paper examines gamification and which effects the common game mechanics missions, contest, streaks and luck have on consumers. Specifically, the paper examines how these game mechanics influence usage intensity ...