Browsing BI Open by Author "Mathisen, Ida"

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The green last mile: How does providing a sustainable delivery method affect purchase intentions in B2C ecommerce?

Mathisen, Ida; Nordgarden, Liv Jorunn (Master thesis, 2020)

The thesis highlights an understanding of the green last mile, and how providing a sustainable delivery method affect purchase intentions in B2C e-commerce. The study examined consumers purchase intentions in different ...