Browsing BI Open by Author "Lunde, Siglinde Maria"
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Sounds expensive? The effect of voice pitch on price perception
Foss, Carl Mikkel Kollerøy; Lunde, Siglinde Maria (Master thesis, 2017)Voice pitch has been researched widely in the field of psychology, still the impact of voice pitch in audio commercial context has rarely been studied in the field of marketing with the aim to understand how voice pitch ...