Browsing BI Open by Author "Luangrath, Andrea Webb"
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Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator
Luangrath, Andrea Webb; Peck, Joann; Gustafsson, Anders (Journal article; Peer reviewed, 2020)Previous research has highlighted the effects of receiving interpersonal touch on persuasion. In contrast, we examine initiating touch. Individuals instructed to touch engage in egocentric projection in which they project ...