• Brands in texts: attitudinal effects of brand placements in narrative fiction 

      Olsen, Lars Erling; Lanseng, Even Johan (Journal article; Peer reviewed, 2012)
      Brand placements have become popular as an alternative brand communication tool for many companies. Previous research on brand placements has mainly considered the communication effects of brands placed in television ...
    • Relevant sex appeals in advertising: Gender and commitment context differences 

      Lanseng, Even Johan (Journal article; Peer reviewed, 2016)
      This research investigates differences in men's and women's attitudes toward ads featuring product-relevant sex appeals. It is found that women, but not men, were more negative toward an ad featuring an attractive opposite-sex ...
    • Ærlighet varer lengst: Åpen bloggsponsing er mer effektiv enn skjult 

      Lanseng, Even Johan; Augensen, Helene; Moen, Maren (Journal article; Peer reviewed, 2014)
      Bloggsponsing dreier seg om at en blogger mottar betaling fra en annonsør (for eksempel en bedrift) for å anmelde eller promotere annonsørens produkter i sin blogg. Til tross for at omfanget av blogging stadig øker (NM ...