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Browsing BI Open by Author "Kumar, Satish"

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    • Mapping of Journal of Services Marketing Themes: A retrospective overview using bibliometric analysis 

      Donthu, Naveen; Kumar, Satish; Ranaweera, Chatura; Pattnaik, Debidutta; Gustafsson, Anders (Journal article; Peer reviewed, 2021)
      Purpose Journal of services marketing (JSM) is a leading journal that has published cutting-edge research in services marketing over the past 34 years. The main objective of this paper is to provide a retrospective of the ...

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