Browsing BI Open by Author "Kaufmann, Carsten"
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Strategic and cultural contexts of real options reasoning in innovation portfolios
Kaufmann, Carsten; Kock, Alexander; Gemünden, Hans Georg (Journal article; Peer reviewed, 2021)Decision makers find creating an innovation portfolio challenging, because more innovative projects are associated with a higher degree of uncertainty. In this study, we investigate the potential benefits of applying real ...