Browsing BI Open by Author "Jensen, Celine Ning"

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Influencing consumers through packaging design: a study on perceptions of healthiness and naturalness “How does the visualization of the ingredient vs the final product influence consumers’ perception of healthiness and naturalness, and their likeliness-to-buy?”

Jensen, Celine Ning; Fröberg, Moa Amanda Bengtsson (Master thesis, 2022)

This thesis explores the relationship between product packaging visualization on consumers’ perceived healthiness and naturalness, and in turn their purchase intentions. The research also includes the influence of ...