Blar i BI Open på forfatter "Haukom, Emilie Ivarsdotter"
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The Overwhelmed Consumer: How Information Overload Affects Customer Participation
Haukom, Emilie Ivarsdotter; Fjellanger, Benedicte Sandal (Master thesis, 2019)Advancements of information technology in recent years provides the consumers with endless information on every imaginable subject. As a consequence, information overload experienced by consumers has been acknowledged ...