Browsing BI Open by Author "Hamre, Mari-Ann Sekkenes"
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Too Creepy for Comfort? A Study of Personalized Online Advertising Effects on Attitude Towards The Ad and The Advertised Brand Across High/Low Involvement and Socially Sensitive Products, and The Mediating Role of The Creepiness Factor
Myhrvold, Sigrun; Hamre, Mari-Ann Sekkenes (Master thesis, 2018)Consumers do perceive online ads differently, and ads do have the power to trigger different emotions for consumers depending on which type of product that is advertised. However, to our knowledge, no study has explored ...