Blar i BI Open på forfatter "Ghanbarpour, Tohid"
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Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity
Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders (Peer reviewed; Journal article, 2022)Brands and social media platforms are two main players in online behavioraladvertising (OBA), but the extant literature overlooks the interaction between them.Although advertising brands invest considerable resources to ... -
The Drucker intangibles measurement system: An academic perspective
Crosby, Lawrence; Ghanbarpour, Tohid (Peer reviewed; Journal article, 2022)There is widespread agreement in the literature that intangible assets, particularly those of a relational nature, are key determinants of firm performance. Scholars also acknowledge that stakeholder relationships and ... -
How do corporate social responsibility (CSR) and innovativeness increase financial gains? A customer perspective analysis
Ghanbarpour, Tohid; Gustafsson, Anders (Journal article; Peer reviewed, 2021)Previous research on corporate social responsibility (CSR) and firm innovativeness and their impact on financial performance has focused on firms’ actions (i.e., what firms do). However, how customers perceive these firm ... -
The Influence of Corporate Social Responsibility on Stakeholders in Different Business Contexts
Ghanbarpour, Tohid; Crosby, Lawrence; Johnson, Michael; Gustafsson, Anders (Journal article; Peer reviewed, 2023)The authors explore two important topics related to this special issue. One is how corporate social responsibility (CSR) activities impacts stakeholders, more specifically customers and shareholders/investors. Second is ...