Browsing BI Open by Author "Frisch, Annika Hagen"
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Measuring the Relative Effectiveness of Specific Advertising Channels for a Retailer Predominately Selling Offline
Johnsrud, Lise; Frisch, Annika Hagen (Master thesis, 2020)The current marketing environment is characterized by a steady increase in new media and changing media usage patterns. This situation requires firms to understand the interactions between diverse online and offline ...