Browsing BI Open by Author "Falkner, Gregor"
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Sailing green : a protection motivation analysis of green consumption choices in China
Hellen, Sondre; Falkner, Gregor (Master thesis, 2017)Many Chinese consumers experience environmental problems like air and water pollution first-hand - does that lead them to making greener consumption choices? We aim to show the suitability of Protection Motivation Theory ...