Browsing BI Open by Author "Elisenberg, Jørgen"

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Fra statoil til equinor: midtlivskrise eller genistrek?

Elisenberg, Jørgen; Versland, Anders Mariano Homme; Fredriksen, David Mathias (Bachelor thesis, 2018)

Denne bacheloroppgaven innen markedsføring benytter ITMRD-strukturen, og tar for seg punktene innledning, teori, metode, resultat og diskusjon. Oppgaven omhandler merkevarebygging, da mer spesifikt Statoil sin rebrandingprosess ...
Would you like to bid higher for additional information? Examining consumers’ willingness to pay for blockchain proven goods in the Norwegian food industry

Strøm, Eirik Andreas Ledesma; Elisenberg, Jørgen (Master thesis, 2020)

This study focuses on the effect blockchain technology has on consumers’ willingness to pay, when used to record and present food provenance information. This was done through an experimental auction, where consumers bid ...