Browsing BI Open by Author "Elg, Mattias"
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The influence of place on health-care customer creativity
Snyder, Hannah; Witell, Lars; Elg, Mattias; McColl-Kennedy, Janet, R. (Journal article; Peer reviewed, 2019)Purpose When using a service, customers often develop their own solutions by integrating resources to solve problems and co-create value. Drawing on innovation and creativity literature, this paper aims to investigate the ...