Browsing BI Open by Author "Eiesland, Ingrid"
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Adoption of social media technology: the effect of always logged-in, return on time and fear of missing out
Eiesland, Ingrid; Mangrud, Martine Sandvik (Master thesis, 2017)Adoption of new technologies have been of importance for researchers for a long time, and constructs are continuously being analyzed to better understand what makes consumers more likely to adopt. The use of social media ...