Browsing BI Open by Author "De la Cruz, Kai"

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Born analytical or adopted over time? a study investigating if new analytical tools can ensure the survival of market oriented startups.

Skogen, Hege Janson; De la Cruz, Kai (Master thesis, 2017)

This study investigates whether the prevalence of technological advances within quantitative analytics moderates the effect market orientation has on firm performance, and if startups can take advantage of the ...