Browsing BI Open by Author "Christensen, Henrik"
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Is Your Voice Enough, Alexa? Assessing the Role of Digital Assistant Personality, Modality, and Product Involvement on Consumer Evaluations.
Christensen, Henrik; Eriksen, Stian (Master thesis, 2021)This study dives into the relatively unexplored topic of digital assistants and the new phenomena of voice shopping. Specifically, we were interested in the different characteristics of said assistants on purchase intention. ...