Browsing BI Open by Author "Cendrowska, Natalia Anna"

Now showing items 1-1 of 1

Too fast to be green? A qualitative study of young consumers behavioral patterns and attitudes towards sustainability in the fast fashion industry

Cendrowska, Natalia Anna; Nielsen, Silje Bjørk (Master thesis, 2018)

Purpose - The objective of this paper is to provide a thorough analysis, with young consumers attitudes, emotions, characteristics and knowledge regarding sustainability in the fast fashion industry, and to present a ...