Browsing BI Open by Author "Calderon, Sergio Daniel Prin"
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A cross-platform study of brand recall in online video advertising
van Langenberghe, Anina Noelle Kool; Calderon, Sergio Daniel Prin (Master thesis, 2017)This study investigates the effect of online video advertising on brand recall across online video platforms. The platforms included in the study are an online news-streaming platform, an online television-streaming ...