Browsing BI Open by Author "Burki, Umar"

Now showing items 1-3 of 3

    • The antecedents and consequences of brand personality: A systematic review 

      Saeed, Muhammad Rashid; Burki, Umar; Raza, Ali; Dahlstrøm, Robert; Zameer, Hashim (Peer reviewed; Journal article, 2021)
      Purpose The topic of brand personality (BP) has received extensive research attention in the last 2 decades, with a particular focus on examining its antecedents and consequences. This study, therefore, systematically ...

    • Mediating effects of green innovations on interfirm cooperation 

      Burki, Umar; Dahlstrøm, Robert (Journal article; Peer reviewed, 2017)
      Previous empirical research has largely neglected the mediating role of green innovations on the top management commitment-customer cooperation relationship. This study examines effects of green process innovation and green ...

    • Systematic review of gender differences and similarities in online consumers’ shopping behavior 

      Kanwal, Maria; Burki, Umar; Ali, Raza; Dahlstrøm, Robert (Peer reviewed; Journal article, 2021)
      Purpose This study aims to systematically examine gender specific behavioral differences and similarities in online shopping consumers, underlying theories for such differences and similarities and moderating and mediating ...