Browsing BI Open by Author "Braastad, Marianne"

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Markedsføring på forbrukerens premisser?

Braastad, Marianne (Bachelor thesis, 2017)

Temaet i forestående Bacheloroppgave i merkevarestrategi er native advertising. Hovedformålet med oppgaven er å avdekke hvordan forbrukeres erfaring knyttet til native advertising påvirker deres forutsetning for å ...
Online marketers overstepping their welcome - a study of online behavioral advertising and its influence on perceived invasiveness and brand attitude

Ljøsne, Frida Jore; Braastad, Marianne (Master thesis, 2019)

Online behavioral advertising (OBA), an advertising technique based on consumers’ online personal data, is highly praised by practitioners for its efficiency and solid ability to create value for both the consumer and ...