Blar i BI Open på forfatter "Bonvik-Stone, Vigdis"
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When a brand adds an ecolabel - is it worth it? “What effect does issuing a brand-made carbon-footprint label have on the perceived product quality, brand attitude and purchase intention of the consumer?”
Eltoft, Maiken Eilen; Bonvik-Stone, Vigdis (Master thesis, 2020)This thesis examines the effect of a brand-issued carbon label on brand attitude, purchase intention and perceived product quality on the consumer. These effects are hypothesized to be moderated by the perceived fit ...