Browsing BI Open by Author "Bjerkelund, Jonas"
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The Effect of a Pandemic and Lacking Live Sporting Event Attendance on Perceived Sponsorship Value
Bjerkelund, Jonas; Knudsen, Ole-Jacob Winther (Master thesis, 2021)Sponsorship as marketing communication measures increased rapidly in popularity over the last three decades before the turn of the millennium, together with a more sophisticated marketing industry (Meenaghan, 1998). After ...