• Customer Deviance: A Framework, Prevention Strategies, and Opportunities for Future Research 

      Fombelle, Paul; Voorhees, Clay; Jenkins, Mason; Sidaoui, Karim; Benoit, Sabine; Gruber, Thorsten; Gustafsson, Anders; Abosag, Ibrahim (Journal article; Peer reviewed, 2020)
      The phrase the “customer is always right” assumes that customers provide universal benefits for firms. However, in recent years, customer deviance is on the rise and the academic literature has provided little insight into ...
    • Does service employees’ appearance affect the healthiness of food choice? 

      Huneke, Tabea; Benoit, Sabine; Shams, Poja; Gustafsson, Anders (Journal article; Peer reviewed, 2015)
      Derived from previous research on social influence on food consumption and social comparison theory, this article examines the effect of service employees’ appearance on consumers’ food choice using an experimental study, ...
    • Does Service Employees’ Appearance Affect the Healthiness of Food Choice? 

      Huneke, Tabea; Benoit, Sabine; Shams, Poja; Gustafsson, Anders (Journal article; Peer reviewed, 2015)
      Derived from previous research on social influence on food consumption and social comparison theory, this article examines the effect of service employees’ appearance on consumers’ food choice using an experimental study, ...