Blar i BI Open på forfatter "Azizi, Zejdi"
-
"Out with the old, in with the new". How does the corporate rebranding of a nationally attached organization influence a consumer's brand perception?
Azizi, Zejdi; Clarke, Patrick (Master thesis, 2022)Brands are an essential communication tool organisations utilise to develop their relationship with consumers. Some brands attempt to create a strong connection via attachment to nationality using nationally attached ...