• Creating room for Norwegian quality: in the competitive Shanghai skin care market 

      Andreassen, Espen H.; Johansen, Jeanette; Egeland, Torild; Flottorp, Brita (Bachelor thesis, 2009-10-16)
      This thesis summarizes the work completed on an explorative research study of the Chinese hand cream market. It has been written on behalf of the Norwegian company Lilleborg, with the aim to find a suitable position for ...