Browsing BI Open by Author "Akram, Zara"

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The effect of fear‐inducing content on memory for advertisements and on retroactive and proactive interference of programme information

Akram, Zara; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2018)

The current study focused on whether fear‐inducing content in television advertisements leads to better memory for the advertisement but also impairs memory for programme information that either precedes the advertisements ...