• The Effect of Tangible Brand Components on the Sales of Digital Experience Brands 

      Aasum, Camilla; Wisløff, Marthe Cecilie (Master thesis, 2016)
      This thesis conducts research to explore the effects of tangible brand components on the sales of digital experience brands. It argues that while the chosen tangible brand components (COO, logo edge sharpness, difference ...
    • Yara international entry etrategy for Cambodia 

      Aasum, Camilla; Diamantis, Adrian Hegstad; Eftang, Bendik; Kjelsnes, Bjørn Arve Johansen; Staaby, Anne (Bachelor thesis, 2014-09-09)
      We wrote our thesis for Yara International ASA, a global firm specializing in agricultural products and environmental protection agents. The company has established operations in 54 countries within six continents, and is ...