Blar i BI Open på emneord "perceptions"
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Perceived problems associated with the implementation of the balanced scorecard: evidence from Scandinavia
(Journal article; Peer reviewed, 2014)The balanced scorecard (BSC) is one of the most widely used and discussed management concepts in the world. Although many BSC success stories have been cited in the practitioner-oriented literature and in the business ... -
Strengthening the role of communication departments: A framework for positioning communication departments at the top of and throughout organizations
(Peer reviewed; Journal article, 2021)Corporate communications is often less successful when it is competing for influence with neighboring functions such as marketing or sales within organizations. This article addresses the internal positioning of communication ...