Blar i BI Open på emneord "Perceived Firm Innovativeness"
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How do corporate social responsibility (CSR) and innovativeness increase financial gains? A customer perspective analysis
(Journal article; Peer reviewed, 2021)Previous research on corporate social responsibility (CSR) and firm innovativeness and their impact on financial performance has focused on firms’ actions (i.e., what firms do). However, how customers perceive these firm ...