Browsing BI Open by Journals "Health Marketing Quarterly"

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The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping

Fagerstrøm, Asle; Eriksson, Niklas; Khamtanet, Sirinna; Jitkuekul, Premruedee; Sigurdsson, Valdimar; Larsen, Nils Magne (Peer reviewed; Journal article, 2022)

This paper explores the impact of health communication using smartphones and the outcome of healthier purchases when young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants (n = 214) ...