Browsing BI Open by Journals "Academia : Revista Latinoamericana de Administración"
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Post-conflict marketing: The role of former conflict stakeholder on post-conflict product/service valuation across countries
(Peer reviewed; Journal article, 2024)This research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid ...