Browsing BI Open by Author "Paerhati, Zinare"
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Fashion Inspiration or Appropriation: A Quantitative Study on Cultural Appropriation, Brand Perception, and Consumer Responses
Steinebach, Floor; Paerhati, Zinare (Master thesis, 2024)This paper investigates the influence of individuals’ nationalism and worldmindedness levels on the relationship between perceived cultural appropriation and purchase intention mediated by brand attitude. The research is ...