• Innholdsmarkedsføring i praksis 

      Bang, Tor (Chapter, 2016)
      This chapter is partly conceptual, based on state-of-the-art market communication and public relations research, and partly empirical, based on text analysis and interviews with industry practitioners and leaders. We ...
    • Targeting crowds: A study of how the Norwegian Labour Party adapted Nazi rhetorical methodology 

      Bang, Tor (Journal article; Peer reviewed, 2017)
      The immense success of post WWI Europeantotalitarian regimes form the backdrop for this study. Political success is often credited cleverly crafted communication strategies. The Norwegian Labour Party applied methods similar ...