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Brand performances in social media
(Journal article; Peer reviewed, 2012)The branding literature has long recognized the power of storytelling to provide meaning to the brand and practitioners have used storytelling to enhance consumers’ connections with brands. The premise of brand storytelling ... -
Brands in texts: attitudinal effects of brand placements in narrative fiction
(Journal article; Peer reviewed, 2012)Brand placements have become popular as an alternative brand communication tool for many companies. Previous research on brand placements has mainly considered the communication effects of brands placed in television ... -
Bransjeerfaring, hva vil gi deg som kvinne en fordel?
(Master thesis, 2023)I denne prosjektoppgaven har vi sett på problemstillingen: “I hvilken grad påvirker bakgrunn fra henholdsvis kvinnedominert eller mannsdominert bransje oppfattelsen av en kvinnelig leder.” Det ble gjennomført et eksperiment ... -
Bransjenorm for markedsføring av boliger: faktisk og rettslig betydning
(Journal article; Peer reviewed, 2015) -
Breakdown of Team Cognition and Team Performance: Examining the influence of media and overconfidence on mutual understanding, shared situation awareness and contextualization
(Series of Dissertations;1/2017, Doctoral thesis, 2017)In several settings, such as counter-terrorism operations and aviation, avoiding breakdowns in team cognition is essential for coordination and team performance. This dissertation examines two assumptions concerning ... -
Breaking Barriers and Rising to the Top: An Exploration of the Factors and Strategies that Shape the Emergence of Female Leaders in Norway
(Master thesis, 2023)Norway is recognized as one of the leading countries in achieving gender parity. Still, women continue to be underrepresented in top leadership positions compared to male peers. Although several theories have been proposed ... -
Breaking down anomalies: comparative analysis of the q-factor and fama-french five-factor model performance
(Master thesis, 2017)The continuous development of the asset pricing supplies investors and researchers with the new empirical models and it might get challenging to pick one to use. This thesis provides an empirical comparison of the Fama-French ... -
Breaking down Oslo; a new approach to determine microclustering
(Master thesis, 2018)This paper examines the clustering and micro-clustering tendencies related to the financial institutions involved in IPO’s on the Oslo Stock exchange and Oslo Axcess. In our paper we developed a data-set by collecting ... -
Breaking Even: Political Economy and Private Enterprise in the Norwegian Glass Industry, 1739-1803
(Journal article; Peer reviewed, 2019)Using internal debates and surviving account books, this article traces the eighteenth-century history of the Norwegian glass industry, created to exploit Norway’s immense natural resource wealth, and of the chartered ... -
Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction
(Peer reviewed; Journal article, 2021) -
Breast size dissatisfaction, but not body dissatisfaction, is associated with breast self-examination frequency and breast change detection in British women
(Journal article; Peer reviewed, 2018)Studies examining associations between body image and breast self-examination (BSE) have returned mixed findings, but this may be a function of focusing on global body image. Here, we examined the impact of breast size ... -
BRICS vs. the US Dollar: Analyzing the Potential of a BRICS Reserve Currency and Leadership Challenges that may Arise
(Master thesis, 2024)Although there have been substantial changes in the global monetary structure since the 1960s, the US dollar continues to hold its position as the primary world reserve currency. For over six decades, several currencies, ... -
Bridging the gap: Reintegrating legal perspectives into project management
(Journal article; Peer reviewed, 2024)While legal topics have been acknowledged by project management academics, scholarly engagement between project management and the law needs to be further developed. This paper examines the intersection of law and project ... -
Bright and Dark-Side Traits Associated With Interests in Commerce vs Science: Different Personality Profiles of the Scientist-Practitioner
(Journal article; Peer reviewed, 2021)This study focused on the idea that there are predictable differences between those individuals who opt for Scientific rather than the Commerce/Practitioner jobs and consulting assignments. A total of 2278 adults from a ... -
Bringing corporate governance into internalization theory: State ownership and foreign entry strategies
(Journal article; Peer reviewed, 2019)We use internalization theory to analyze the establishment and entry mode decisions of state-owned (SOE) and privately owned (POE) enterprises. We enrich internalization theory by building on insights from economic theory ... -
Bringing Excitement to Empirical Business Ethics Research: Thoughts on the Future of Business Ethics
(Peer reviewed; Journal article, 2022)To commemorate 40 years since the founding of the Journal of Business Ethics, the editors-in-chief of the journal have invited the editors to provide commentaries on the future of business ethics. This essay comprises a ... -
Broad vs. Narrow brand positioning: Effects on competitive brand performance
(Peer reviewed; Journal article, 2022)Purpose –Brand managers can choose among two fundamentally different brand positioning strategies. One is a broad brand strategy, focusing on many favorable brand associations. The other is a narrow brand strategy, focusing ... -
Broad vs. Narrow Brand Strategies: The Effects of Association Accessibility on Brand Performance
(Series of Dissertations;1/2011, Doctoral thesis, 2011)The purpose of this dissertation is to investigate whether brands pursuing a narrow brand strategy perform better than brands pursuing a broad brand strategy. Specifically, the dissertation asks whether associative strength ... -
Broadcasting revenues and sporting success in European football: Evidence from the Big Five leagues
(Journal article; Peer reviewed, 2020)This paper examines the association between broadcasting revenues and sporting success in Europe’s Big Five football leagues (England, Italy, Spain, Germany, and France), and in particular how the distribution and allocation ... -
Bruk av CRM-systemer i prospektering for tjenesteytende B2B-selskaper
(Bachelor thesis, 2023)Det er essensielt for bedrifter å tilegne seg nye kunder, og å beholde dem over tid. Ved å henvende seg til de potensielle kundene som er mest aktuelle i utgangspunktet, samt gi dem god oppfølging i startfasen, har man ...