• Multi-sensory matters: How to Increase Online Purchase Intention for Experience Goods 

      Suzic, Nikolina; Win, Ellen (Master thesis, 2021)
      The present research study focuses on the effects of textual and visual website attributes on customers’ purchasing intention for experience products that require a smell-sensory experience (i.e., fragrances). Additionally, ...
    • Multi-sensory matters: How to Increase Online Purchase Intention for Experience Goods 

      Ulvestad, Ragnhild Elin Pettersen; Robles, Ariadna Puiggené (Master thesis, 2021)
      The present research study focuses on the effects of textual and visual website attributes on customers’ purchasing intention for experience products that require a smell-sensory experience (i.e., fragrances). Additionally, ...
    • Multicultural Leadership 

      Skovsgaard, Eric Christian King (Master thesis, 2023)
      Mini Case – Differences at Work Based on Agerström et al. (2009) article, how would you apply to this case to classify the prejudice and hostile remark during the conversation – explicit or implicit prejudice? The Agerström ...
    • Multifactor Strategy Implementation in the Norwegian Equity Market 

      Molvik, Erlend Hjertaker; Lillebo, Maren Paulsen (Master thesis, 2021)
      We study the performance of implementation methods for multifactor strategies in the Norwegian equity market. We compare the risk-adjusted performance of three different strategies implemented with equal weights, ...
    • Multikanalstrategien til Telenor 

      Joheim, Audun; Mikalsen, Celine Hopen (Bachelor thesis, 2017)
      Hensikten med oppgaven er å undersøke hvordan Telenor i en stor bransje differensierer seg mot konkurrentene ved bruk av multikanalstrategi, og hvordan kundelojaliteten og tilfredsheten blir påvirket av det. Oppgaven ...
    • A Multilevel Governance Model for Interorganizational Project Networks 

      Unterhitzenberger, Christine; Müller, Ralf Josef; Vaagaasar, Anne Live; Ke, Yongjian; Alonderienė, Raimonda; Minelgaite, Inga; Pilkienė, Margarita; Wang, Linzhuo; Zhu, Fangwei; Drouin, Nathalie; Chmieliauskas, Alfredas; Šimkonis, Saulius; Mongeon, Mylene (Peer reviewed; Journal article, 2022)
      This study operationalizes and tests a multilevel governance model for interorganizational project networks. Results of a qualitative multicase study are used to develop a framework model with three levels of governance, ...
    • Multimarket Contact and Mutual Forbearance in Audit Markets 

      Dekeyser, Simon; Gaeremynck, Ann; Knechel, W. Robert; Willekens, Marleen (Journal article; Peer reviewed, 2021)
      Competition in audit markets is an important topic but direct tests of market competition have been limited. In this paper, we examine how audit firms behave when they are confronted with competition from another firm in ...
    • Multinational enterprise organizational structures and subsidiary role and capability development: The moderating role of establishment mode 

      Raziq, Muhammad Mustafa; Benito, Gabriel R G; Kang, Yuanfei (Peer reviewed; Journal article, 2021)
      Multinational enterprises (MNEs) develop structural configurations for managing their geographically dispersed and disaggregated activities. These structures can be classified as (a) simple headquarters configurations ...
    • Multinational Tax Avoidance and Tax Policy 

      Solli, Håvard Landgraff; Hansson, Oliver (Master thesis, 2018)
      Previous literature provides evidence that multinational corporations (MNC) are significantly less profitable in terms of taxable income than domestic controlled corporations (DCC) in Norway. The differential in taxable ...
    • Multiobjective Optimization for Complex Flexible Job-Shop Scheduling Problems 

      Tamssaouet, Karim; Dauzère-Pérès, Stéphane; Knopp, Sebastian; Bitar, Abdoul; Yugma, Claude (Journal article; Peer reviewed, 2021)
      In this paper, we are concerned with the resolution of a multiobjective complex job-shop scheduling problem stemming from semiconductor manufacturing. To produce feasible and industrially meaningful schedules, this paper ...
    • Multiple-membership survival analysis and its applications in organizational behavior and management research 

      Tierens, Hans; Smets, Mike; Sels, Luc; Dries, Nicky (Journal article; Peer reviewed, 2019)
      Multilevel paradigms have permeated organizational research in recent years, greatly advancing our understanding of organizational behavior and management decisions. Despite the advancements made in multilevel modeling, ...
    • Multiplikatoreffekter ved innovasjon i leverandørnettverk: norsk offshorepetroleumssektor som innovasjonsarena 

      Midttun, Atle; Ørjasæter, Nils-Otto (Journal article; Peer reviewed, 2012)
      Norsk petroleumssektor har vært en storstilt arena for innovasjon. Næringen har gått løs på en kontinuerlig strøm av utfordringer; fra utvikling av felt i grunne farvann med lett tilgjengelig olje og gass, til kompliserte ...
    • Multiproject "hostile" environments 

      Berzal, Pablo (Bachelor thesis, 2017)
      This thesis addresses the problems and challenges of working in a multiproject environment, and what could we do to improve it. The thesis has been prepared in connection with the program BIK 6512 Project Management 3, ...
    • Multisensory Brand Search: How the Meaning of Sounds Guides Consumers’ Visual Attention 

      Knöferle, Klemens; Knöferle, Pia; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2016)
      Building on models of crossmodal attention, the present research proposes that brand search is inherently multisensory, in that the consumers’ visual search for a specific brand can be facilitated by semantically related ...
    • Multisensory experiences and technology in the context of wine experiences 

      Velasco, Carlos; Vargas, Jessica; Petit, Olivia (Journal article; Peer reviewed, 2024)
      In the context of the experience economy, multisensory experiences have certainly received growing attention and interest from both researchers and practitioners to guide the design and management of experiences. Importantly, ...
    • Multisensory experiences: A primer 

      Velasco, Carlos; Obrist, Marianna (Journal article; Peer reviewed, 2021)
      We present a primer on multisensory experiences, the different components of this concept, as well as a reflection of its implications for individuals and society. We define multisensory experiences, illustrate how to ...
    • Multisensory integration as per technological advances: A review 

      Cornelio, Patricia; Velasco, Carlos; Obrist, Marianna (Journal article; Peer reviewed, 2021)
      Multisensory integration research has allowed us to better understand how humans integrate sensory information to produce a unitary experience of the external world. However, this field is often challenged by the limited ...
    • Multisensory integration as per technological advances: A review 

      Cornelio, Patricia; Velasco, Carlos; Obrist, Marianna (Journal article; Peer reviewed, 2021)
      Multisensory integration research has allowed us to better understand how humans integrate sensory information to produce a unitary experience of the external world. However, this field is often challenged by the limited ...
    • Multisensory technology for flavor augmentation: A mini review 

      Velasco, Carlos; Obrist, Marianna; Petit, Olivia; Spence, Charles (Journal article; Peer reviewed, 2018)
      There is growing interest in the development of new technologies that capitalize on our emerging understanding of the multisensory influences on flavor perception in order to enhance human–food interaction design. This ...
    • Multitasking blant ledere - er det effektiviserende eller bare bekymringsløs distraksjon fra virkeligheten? 

      Gangnes, Ørjan (Master thesis, 2021)
      Som student ved Handelshøyskolen BI og kurset Tilstedeværende ledelse - i en digital tid, så fikk jeg en økt oppmerksomhet mot det som irriterte meg mest ved andre. Nemlig at de ikke var tilstedeværende, eller at de ...