Browsing BI Open by Author "Enstad, Mikkel"
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Does Size Matter? Empirical Evidence for Product Specification Rebound Effects
Enstad, Mikkel; Myreev, Artem (Master thesis, 2019)The current study explores a new field with the concept of rebound effects that have been receiving scant attention – namely, product specification rebound effects which occur when consumers choose larger or more powerful ...